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Strategy in Niche Markets

Successful entrepreneurs advocate establishing a tightly-focused niche for dedicated customers.

Ram Shivakumar  

Do Digital Technology Firms Earn Excess Profits?

Conventional accounting is often distorted in the digital technology sector.

Shivaram Rajgopal et al.  

Safeguarding Serendipitous Creativity During the COVID-19 Pandemic

How does a firm ensure creative interactions among people within and outside of the organization in pandemic conditions?

Shiko Ben-Menahem et al.  

The Future of Back to Work Requires a Hybrid Systems Thinking

The uncertainty created by COVID-19 requires agile adaptations from both employees and employers.

Tanusree Jain et al.  

Economics of Niche Markets

Aggregate spending concentration has declined, leading to an increase in niche consumption.

Ram Shivakumar  

Algorithmic Bias: Why Bother?

With the advent of AI, the impact of bias in algorithmic decisions will spread on an even wider scale.

Damini Gupta et al.  

De-Marketing Social Causes: Why Companies Shouldn't Promote Social Causes on Social Media

Insincere support can undermine a company's credibility.

Xin Wang et al.  

Corona-blues: The next hollowing-out of the economy

The pandemic has accelerated the decoupling of the digital economy from the real economy, with frightening implicatio...

Olaf J. Groth et al.  

The Economics of Strategies

Evaluating four approaches to competitive advantage.

Ram Shivakumar  

COVID-Imposed Opportunity to Selectively Unlearn Past Practices

Pandemic conditions have forced most organizations to evolve, leaving old practices behind.

Vijay Govindarajan et al.  

Technology for Social Impact: Taking Stock of the Field, What is Working, and What is Not

While the social technology ecosystem is highly innovative, many efforts fail to achieve scale or impact.

corporate social responsibility
Shashi Buluswar  

Empower Your Employees Through the Pandemic With These 4 Ts

Managers must empower their employees with new tools as COVID has decentralized the workforce.

Carsten Lund Pedersen  

Tap Your Knowledge Wisely

How multinational firms and new ventures internationalize in crisis times

Christiane Prange et al.  

Phasing Out Single-Use Plastics in Grocery Retailing

Addressing the sustainability paradox will require both the selfish agent and the moral actor within each us.

Lefteris Kioses et al.  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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