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Embracing Digital Transformation as-a-Service

Businesses will find new opportunities in DTaaS software platforms.

technology
Jonathan Zhang et al.  

AI in Business: Seeing through the Fog of War

Much like war, contemporary business is filled with risk and uncertainty.

technology
Nathalie de Marcellis-Warin et al.  

Megatrends in Executive Education

The demand for executive education is likely to expand rapidly.

technology
Ram Shivakumar  

5 Ways To An Effective AI Corporate Strategy

AI should be trained based on the specific needs of your organization.

technology
Oliver Degnan et al.  

The Benefits of Being an Earth-Friendly Business

Recent wildfires in Australia have further highlighted the need for rapid climate action.

corporate social responsibility
David Salisbury  

Dispensaries Prove Physical Store Allure Still Exists

The budding legal cannabis industry provides compelling reasons for customers to shop in-store.

sales
David Salisbury  

Strategy as Questions

The practice of strategy remains an elusive skill for many companies, but framing strategy as a series of questions c...

strategy
Ram Shivakumar  

A Ghost Workers’ Bill of Rights: How to Establish a Fair and Safe Gig Work Platform

How should companies ensure fair treatment of workers in the gig economy?

management
Julian Friedland et al.  

What American Factory Says about Productivity, Management, and Culture

The Netflix documentary features leadership lessons from Fuyao's first glass factory in the United States.

management
Ram Shivakumar  

How to Harness AI Technology for Marketing Success

There are two sets of capabilities that lead to successful use of AI in marketing.

technology
Jonathan Zhang et al.  

Small data: data strategies that most companies can profit from

While big data has proven useful for large multinationals, many companies can benefit from a simpler approach.

technology
Christian Nielsen et al.  

Ambidextrous Leadership for the Fourth Industrial Revolution: A Conversation with Jim Hackett

Ford Motor Company executive Jim Hackett anticipates major changes in the 21st century

leadership
Hanan Al Haddi  

Monetizing Social Media

Despite shortcomings, influencer marketing is here to stay.

marketing
David Salisbury  

Becoming Fashion Forward: Making Circular Fashion a Reality

Circular supply chains and recycling are revolutionizing the apparel industry.

sustainability
Claire Chang  

Energy Efficiency: Socially AND Economically Rewarding

Optimizing the efficiency of appliances, buildings, and processes should become a priority.

sustainability
David Salisbury  

Political Correctness Fatigue: Does Irreverence Make Better Leadership?

Softened language can often undermine authentic communication.

leadership
David Salisbury  

The False Dawn of Corporate Social Responsibility

The relative number of companies pursuing shareholder value remains high.

corporate social responsibility
David Vogel  

History Shows CEO’s Pledge to Serve all Constituencies Unlikely to Change Corporate Behavior

A group of CEOs recently pledged greater commitment to purposes beyond profit. But skeptics note that the pledge is s...

corporate social responsibility
James O'Toole  

Old School Marketing: Still Effective in the Social Media Age

Because of the focus on social media, it's easy to forget that conventional marketing channels like print and email a...

marketing
David Salisbury  

Avenues for Better Enlightened Corporate Leadership

Many modern corporations emphasize social responsibility. What do those commitments look like?

leadership
David Salisbury  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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