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The Benefits of Being an Earth-Friendly Business

Recent wildfires in Australia have further highlighted the need for rapid climate action.

corporate social responsibility
David Salisbury  

Dispensaries Prove Physical Store Allure Still Exists

The budding legal cannabis industry provides compelling reasons for customers to shop in-store.

sales
David Salisbury  

Strategy as Questions

The practice of strategy remains an elusive skill for many companies, but framing strategy as a series of questions c...

strategy
Ram Shivakumar  

A Ghost Workers’ Bill of Rights: How to Establish a Fair and Safe Gig Work Platform

How should companies ensure fair treatment of workers in the gig economy?

management
Julian Friedland et al.  

What American Factory Says about Productivity, Management, and Culture

The Netflix documentary features leadership lessons from Fuyao's first glass factory in the United States.

management
Ram Shivakumar  

How to Harness AI Technology for Marketing Success

There are two sets of capabilities that lead to successful use of AI in marketing.

technology
Jonathan Zhang et al.  

Small data: data strategies that most companies can profit from

While big data has proven useful for large multinationals, many companies can benefit from a simpler approach.

technology
Christian Nielsen et al.  

Ambidextrous Leadership for the Fourth Industrial Revolution: A Conversation with Jim Hackett

Ford Motor Company executive Jim Hackett anticipates major changes in the 21st century

leadership
Hanan Al Haddi  

Monetizing Social Media

Despite shortcomings, influencer marketing is here to stay.

marketing
David Salisbury  

Becoming Fashion Forward: Making Circular Fashion a Reality

Circular supply chains and recycling are revolutionizing the apparel industry.

sustainability
Claire Chang  

Energy Efficiency: Socially AND Economically Rewarding

Optimizing the efficiency of appliances, buildings, and processes should become a priority.

sustainability
David Salisbury  

Political Correctness Fatigue: Does Irreverence Make Better Leadership?

Softened language can often undermine authentic communication.

leadership
David Salisbury  

The False Dawn of Corporate Social Responsibility

The relative number of companies pursuing shareholder value remains high.

corporate social responsibility
David Vogel  

History Shows CEO’s Pledge to Serve all Constituencies Unlikely to Change Corporate Behavior

A group of CEOs recently pledged greater commitment to purposes beyond profit. But skeptics note that the pledge is s...

corporate social responsibility
James O'Toole  

Old School Marketing: Still Effective in the Social Media Age

Because of the focus on social media, it's easy to forget that conventional marketing channels like print and email a...

marketing
David Salisbury  

Avenues for Better Enlightened Corporate Leadership

Many modern corporations emphasize social responsibility. What do those commitments look like?

leadership
David Salisbury  

Leaders can make better decisions by tapping into the collaborative intelligence of their organizations

The knowledge required to make good decisions is often stored in the minds of many employees spread throughout the or...

management
Chema González-Garilleti et al.  

Social Media Marketing: Essential, but with Pitfalls

Most businesses now rely on social media to connect with customers. But the migration online has been accompanied by ...

marketing
David Salisbury  

Tales, Myths and Fairytales of Artificial Intelligence: Clarification and Decryption

Artificial intelligence has made a comeback, and has become an essential technology underlying many of today's busine...

technology
Michael Haenlein et al.  

Four Reasons Why Your Business Isn't Using AI

With all the hype around AI, one would think that just about every business would have adopted some form of it by now...

technology
Terence Tse  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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