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Data-Driven, Data-Informed, Data-Augmented: How Ubisoft’s Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation

The developers use a three-pronged approach to data analysis.

design
California Management Review  

Design Thinking Inspired Crowdsourcing: Toward a Generative Model of Complex Problem Solving

Approaches to design from the business world have been criticized for their detachment from users, poor execution, an...

design
California Management Review  

Implementing Design Thinking: Understanding Organizational Conditions

Few design interventions lead to successful long-term integration of design thinking.

design
California Management Review  

The Social Psychology of Design Thinking

Like all decisions, design decisions are related to human psychology.

design
California Management Review  

Designing the Future: Strategy, Design, and the 4th Industrial Revolution

Can design thinking enhance the impact of technological innovation on complex problems.

design
California Management Review  

Putting Technology in Its Place: Design Thinking’s Social Technology at Work

Design thinking should be considered a technology in its own right.

design
California Management Review  

Design-Led Strategy: How to Bring Design Thinking Into The Art of Strategic Management

How should managers bring customer data into their day-to-day strategic planning?

design
California Management Review  

Integrating Design into Organizations: The Coevolution of Design Capabilities

Blending design practice with engineering and management practice can be a complex task.

design
California Management Review  

To Frame or Reframe: Where Might Design Thinking Research Go Next?

How does design thinking fit within other approaches to framing and solving problems?

design
California Management Review  

Regaining R&D Leadership: The Role of Design Thinking and Creative Forbearance

Siemens’s molecular imaging group incorporated design thinking into R&D to regain market leadership.

design
California Management Review  
 

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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