Few design interventions lead to successful long-term integration of design thinking.
Like all decisions, design decisions are related to human psychology.
Can design thinking enhance the impact of technological innovation on complex problems.
Design thinking should be considered a technology in its own right.
How should managers bring customer data into their day-to-day strategic planning?
Blending design practice with engineering and management practice can be a complex task.
How does design thinking fit within other approaches to framing and solving problems?
Siemens’s molecular imaging group incorporated design thinking into R&D to regain market leadership.