Implementing Design Thinking: Understanding Organizational Conditions

by Cara Wrigley, Erez Nusem, and Karla Straker

Implementing Design Thinking: Understanding Organizational Conditions
Few design interventions lead to successful long-term integration of design thinking.


The advent of design thinking as a tool for innovation has led to its adoption in a range of organizations. While proponents of design thinking continue to focus on the principles and practices of their method, little is known on the organizational conditions required for design thinking to attain a long-term impact. This article explores seven empirical case studies to identify the conditions required in organizations seeking to integrate design. It identifies four conditions - strategic vision, facilities, cultural capital, and directives - and examines their relationships.


California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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