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Design Thinking Inspired Crowdsourcing: Toward a Generative Model of Complex Problem Solving

by Matthew Mount, Heather Round, and Tyrone S. Pitsis

Design Thinking Inspired Crowdsourcing: Toward a Generative Model of Complex Problem Solving
Approaches to design from the business world have been criticized for their detachment from users, poor execution, and tendency to converge on safe solutions. Crowdsourcing can be used as a tool to correct for these deficits.
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Design thinking has made huge inroads in organizations today and has been widely popularized as one of the most effective approaches to complex problem solving. However, the prescriptive models to design thinking that are now widely used by “nondesigners” in the business world are criticized for their detachment from users, poor execution, and tendency to converge on safe solutions. This article examines the efficacy of using crowdsourcing as an underpinning technology for executing design thinking by nondesigners to alleviate these issues. It advances a generative model of complex problem solving with theoretical as well as practical implications.




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California Management Review

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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