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strategy

Humans or AI: How the Source of Recommendations Influences Consumer Choices for Different Product Types

Consumers prefer AI for search and human experts for experience.

  note Marco Francesco Mazzù et al.   03 Dec 2024
international business

AI and Business Law: Navigating New Frontiers

Exploring the legal challenges and strategies businesses face in navigating A...

  frontier Anand Kumar et al.   03 Dec 2024
leadership

AI Washing: The Cultural Traps That Lead to Exaggeration and How CEOs Can Stop Them

Some companies inflate their AI capabilities to appear more advanced than the...

  frontier Hanan Al Haddi   03 Dec 2024
sustainability

3 Ways to Leverage A.I. for Efficient Energy Management

Energy consumption remains a critical cost center for industrial companies

  frontier Simon Stano et al.   25 Nov 2024
strategy

When and Why Do Investors Prefer Copycats?

Investing in copycat companies can be a strategic move for investors, as thes...

  frontier Mokter Hossain   25 Nov 2024
innovation

The Next Social Revolution: Unlocking the Value of Decentralized Networks

Centralized vs Decentralized Social Networks

  note Anchit Jain   13 Nov 2024
marketing

Is User-Generated Content (UGC) a double edged sword for Marketers?

How can Marketers better leverage User generated content

  opinion Rajeshwari Krishnamurthy et al.   13 Nov 2024
marketing

Unlocking the Persuasive Power of Numbers

How numerical presentation shapes consumer behavior and marketing strategy

  frontier Jorge Pena Marin et al.   12 Nov 2024
leadership

Why physical distance may work for Brian Niccol: A view from a behavioral strategy perspective

New Starbuck's CEO decision to work remotely challenges assumptions associate...

  note Massimo Garbuio   12 Nov 2024

 
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 Fall 2024 | Volume 67 Issue 1

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