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strategy

Humans or AI: How the Source of Recommendations Influences Consumer Choices for Different Product Types

Consumers prefer AI for search and human experts for experience.

Marco Francesco Mazzù et al.  
international business

AI and Business Law: Navigating New Frontiers

Exploring the legal challenges and strategies businesses face in navigating A...

Anand Kumar et al.  
leadership

AI Washing: The Cultural Traps That Lead to Exaggeration and How CEOs Can Stop Them

Some companies inflate their AI capabilities to appear more advanced than the...

Hanan Al Haddi  
sustainability

3 Ways to Leverage A.I. for Efficient Energy Management

Energy consumption remains a critical cost center for industrial companies

Simon Stano et al.  
strategy

When and Why Do Investors Prefer Copycats?

Investing in copycat companies can be a strategic move for investors, as thes...

Mokter Hossain  
innovation

The Next Social Revolution: Unlocking the Value of Decentralized Networks

Centralized vs Decentralized Social Networks

Anchit Jain  
marketing

Is User-Generated Content (UGC) a double edged sword for Marketers?

How can Marketers better leverage User generated content

Rajeshwari Krishnamurthy et al.  
marketing

Unlocking the Persuasive Power of Numbers

How numerical presentation shapes consumer behavior and marketing strategy

Jorge Pena Marin et al.  
leadership

Why physical distance may work for Brian Niccol: A view from a behavioral strategy perspective

New Starbuck's CEO decision to work remotely challenges assumptions associate...

Massimo Garbuio  

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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