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marketing

Is User-Generated Content (UGC) a double edged sword for Marketers?

How can Marketers better leverage User generated content

  opinion Rajeshwari Krishnamurthy et al.   13 Nov 2024
marketing

Unlocking the Persuasive Power of Numbers

How numerical presentation shapes consumer behavior and marketing strategy

  frontier Jorge Pena Marin et al.   12 Nov 2024
leadership

Why physical distance may work for Brian Niccol: A view from a behavioral strategy perspective

New Starbuck's CEO decision to work remotely challenges assumptions associate...

  note Massimo Garbuio   12 Nov 2024
technology

An Innovation Matrix: Deep Tech Projects, Uncertainties, and Entrepreneurial Strategies

Crafting strategies for deep tech innovation success.

  frontier Francis D. Kim et al.   30 Oct 2024

 
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 Fall 2024 | Volume 67 Issue 1

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