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Master Gender Identity in Consumer Behavior: Boost Your Marketing Connection

Strategic Approaches to Connecting with Male and Female Consumers

  frontier Jorge Pena Marin et al.   31 Jan 2025
innovation

Financing the Common Good: The Case for the GLP-1 Class of Drugs

The GLP-1 class of drugs requires governments across the world to act in coor...

  frontier Anup Srivastava et al.   30 Jan 2025
sustainability

Enabling Circular Solutions: How Specialized SMEs Can Help Incumbent Companies by Using Modularity

Enabling circular solutions through modularity

  frontier Debadrita Panda et al.   30 Jan 2025
entrepreneurship

Entrepreneuring Through Political Uncertainty: Odysseus and the Silicon Valley Venture Capitalists

What are the challenges faced and strategies employed by entrepreneurs in tod...

  frontier Mark V. Cannice   22 Jan 2025
strategy

Why Suppliers Struggle To Do Business With the Government

To build a domestic supply base, the government needs to make it easier to do...

  frontier Raj Sharma et al.   22 Jan 2025
technology

AI Can Now Pass the "Oprah Test"

Introducing a new framework for assessing AI development

  note Carsten Lund Pedersen   22 Jan 2025
technology

Trisociation with AI for Creative Idea Generation

The trisociation method can be used as an AI-supported creativity tool for id...

  frontier Tojin Thomas Eapen et al.   22 Jan 2025
international business

How the International Business Ecosystem Drives Business Success

The dynamic interplay of cooperation and competition worldwide.

  frontier G. Tomas M. Hult et al.   22 Jan 2025
technology

Can GenAI do your next strategy task? Not yet.

Empirically testing the potential of GenAI by analyzing three typical and rep...

  frontier Christoph Lechner et al.   15 Jan 2025

 
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 Winter 2025 | Volume 67 Issue 2

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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