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Digital Platforms
Marketing Strategy
A new way to guide shoppers from the start
Insight Chenshuo Sun    
Generative AI
Drive meaningful, scalable AI adoption with three key principles.
Insight Daniel Trabucchi et al.  
Digital Platforms
Established companies should follow a multi-layered governance model that addresses...
In-Depth Maximilian Schreieck et al.  
Digital Transformation
Assessing the impacts of digitalization on corporate responsibility.
In-Depth Leena Lankoski and N. Craig Smith et al.  



The Great AI-Era Technology Disconnect: Leadership Words, Posture and Inaction
Insight Digital Marketing   30 Jun 2025 Stephen J. Andriole and Noah P. Barsky
When Should Incumbent Consumer Goods Producers Ally with Digital Platforms?
In-Depth Digital Platforms   01 Feb 2025 Charles Baden-Fuller, John Blair, and David Teece
Blockchain Technology and the Rise of Decentralized Blockchain Platforms
Insight Blockchain   19 Dec 2024 Sen Li and Yan Chen
Achieving Operational Excellence Through Intelligent and Interactive Ecosystems
Insight Digital Marketing   10 Dec 2024 Annika Steiber and J. Mark Munoz
Legitimizing Digital Technologies in Open Innovation Ecosystems: Overcoming Adoption Barriers in Healthcare
In-Depth Open Innovation   01 Nov 2024 Krithika Randhawa, Wim Vanhaverbeke, and Paavo Ritala
To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?
In-Depth Technology Strategy   01 Aug 2024 Andreas Kaplan and Michael Haenlein
The Diffusion of the Metaverse: How YouTube Influencers Shape Mass Adoption
In-Depth Open Innovation   01 Aug 2024 Fabian Tingelhoff, Sebastian Klug, and Edona Elshan
Exploring the Potential of Virtual Immersive Workspaces: Benefits, Limitations, and Implications
In-Depth Digital Transformation   01 Aug 2024 Mahdieh Darvish, Markus Bick, and Laura Keresztyen
‘Bending Time’ in the Age of Generative AI: Is Your Board Ready?
Insight Technology Strategy   10 Jun 2024 Arjun Bedi, Fred Hassan, and Selen Karaca-Griffin
Essential Capabilities for Successful Digital Service Innovation at the Bottom of the Pyramid
In-Depth Digital Marketing   01 May 2024 Vijaya Sunder M and Siddhartha Modukuri
Digital Transformation in Corporate Banking: Toward a Blended Service Model
In-Depth Digital Marketing   01 May 2024 Gergely Lóska and Juha Uotila
Digital Platform Grafting: Strategies for Entering Established Ecosystems
In-Depth Digital Platforms   01 May 2024 Joakim Björkdahl, Marcus Holgersson, and David J. Teece
From Debriefing Management to Briefing Management: Pioneering Future-Oriented Strategies in the Digital Age
Insight Digital Transformation   26 Mar 2024 Thierry Warin
There’s Hope for the Metaverse – Just Not the Metaverse We Thought
Insight Digital Transformation   26 Mar 2024 Robert D. Austin, Rob Gleasure, and Stefan Henningsson
How to Get More from the Cloud: Three Talent Strategies You’re Probably Neglecting
Insight Digital Marketing   16 Jan 2024 Kenneth Munie, Wang Jin, Sebastian Steffen, and Prashant P. Shukla
Three Approaches for Winning the Platform Competition
Insight Strategic Agility   01 Jan 2024 Feng Li
Strategies for Value Reconfiguration in Online Platforms
In-Depth Digital Platforms   30 Oct 2023 Kuchi Sanchita, Sumeet Gupta
From Buzzword to Biz World: Realizing Blockchain’s Potential in the International Business Context
In-Depth Blockchain   30 Oct 2023 Juan Du, Bo Bernhard Nielsen, and Catherine Welch
Embarking on a Business Agility Journey: Balancing Autonomy Versus Control
In-Depth Digital Transformation   01 Aug 2023 Michela Beretta and Pernille Smith
Leveraging Digital Twins to Attain a Competitive Edge
Insight Digital Marketing   08 May 2023 Thierry Warin
Will Metaverse Take the Omnichannel Experience Forward?
Insight Inclusivity & Transparency   04 Apr 2023 Sanchit Misra, Shibashish Chakraborty, and Rajeshwari Krishnamurthy
Commercialization Strategies of Large-Scale and Distributed Open Innovation: The Case of Open-Source Hardware
In-Depth Open Innovation   01 Feb 2023 Thierry Rayna, Ludmila Striukova, and Emmanuelle Fauchart
Can Decentralized Autonomous Organizations (DAOs) Revolutionize Healthcare?
Insight Healthcare   02 Jan 2023 Sara Mateus and Soumodip Sarkar
Leading Through Influence at Scale: Open Source Security at the Linux Foundation
Case Study Open Innovation   01 Oct 2022 Berkeley Haas Case Series
Realizing and Overcoming the Digital Myopia
Insight Digital Transformation   08 Aug 2022 Vijaya Sunder M and Siddhartha Modukuri
Value Impedance and Dynamic Capabilities: The Case of MedTech Incumbent-Born Digital Healthcare Platforms
In-Depth Digital Platforms   01 Aug 2022 Asta Pundziene, Tobias Gutmann, Marc Schlichtner, and David J. Teece
Unlocking Innovation in Healthcare: The Case of the Patient Innovation Platform
In-Depth Digital Platforms   01 Aug 2022 Carmelo Cennamo, Pedro Oliveira, and Leid Zejnilovic
Managing Multi-Sided Platforms: Platform Origins and Go-to-Market Strategy
In-Depth Digital Platforms   01 Aug 2022 David J. Teece, Asta Pundziene, Sohvi Heaton, and Maaja Vadi
How to Build Network Effects on Online Platforms for Mental Health
In-Depth Digital Platforms   01 Aug 2022 Junjie Zhou and Xing Wan
Electric Vehicles Are a Platform Business: What Firms Need to Know
In-Depth Digital Platforms   01 Aug 2022 Edward G. Anderson, Hemant K. Bhargava, Jonas Boehm, and Geoffrey Parker
“Digital Colonization” of Highly Regulated Industries: An Analysis of Big Tech Platforms’ Entry into Health Care and Education
In-Depth Digital Platforms   01 Aug 2022 Hakan Ozalp, Pinar Ozcan, Dize Dinckol, Markos Zachariadis, and Annabelle Gawer
The Future of Business on the Internet
Insight Open Innovation   05 Jul 2022 Thierry Warin
Securing the Upside of Digital Transformation BEFORE Implementation
Insight Digital Transformation   07 May 2022 Işık Biçer
“Controlled Escalation”: A Spiral Model of Continuous Change in Platform Competition
Insight Digital Platforms   19 Apr 2022 Feng Li
Autonomous Drones: A Game Changer in Lightweight Delivery Services
Insight Logistics   01 Mar 2022 Mokter Hossain
Four Essential Capabilities for Successful Platform Development
Insight Digital Platforms   29 Nov 2021 Feng Li and Xiaohui Shi
Share and Share Alike: How Inner Source Can Help Create New Digital Platforms
In-Depth Open Innovation   10 Nov 2021 Lorraine Morgan, Rob Gleasure, Abayomi Baiyere, and Hong Phuc Dang
Integrating the Digital World with Therapeutic Services
Insight Digital Transformation   26 Sep 2021 Lydia Poon
International Data Spaces: A Collaborative Organizational Moonshot
Case Study Digital Platforms   01 Jul 2021 Berkeley Haas Case Series
Decoding the Envelopment Challenge
Insight Digital Platforms   25 Apr 2021 Sai Prakash R. Iyer
The Cloud Computing Industry
Case Study Information Technology   01 Feb 2021 Berkeley Haas Case Series
Ready or Not: Managers’ and Employees’ Different Perceptions of Digital Readiness
In-Depth Digital Transformation   01 Feb 2021 Anne Gfrerer, Katja Hutter, Johann Füller, and Thomas Ströhle
Open Innovation’s “Multiunit Back-End Problem”: How Corporations Can Overcome Business Unit Rivalry
In-Depth Digital Transformation   01 Feb 2021 Thuy Seran and Sea Matilda Bez
IoT Platform Wars and the Battle of the Sexes
Insight Technology Strategy   26 Jan 2021 Ram Shivakumar
Do Digital Technology Firms Earn Excess Profits?
Insight Digital Transformation   19 Nov 2020 Shivaram Rajgopal, Anup Srivastava, and Rong Zhao
Ethereum: Navigating the Blockchain’s Sustainability Versus Profit Dilemma
Case Study Blockchain   01 Nov 2020 Berkeley Haas Case Series
Corona-blues: The next hollowing-out of the economy
Insight Digital Marketing   26 Oct 2020 Olaf J. Groth, Mark Esposito, and Terence Tse
Digital Transformation and Organization Design: An Integrated Approach
In-Depth Teams & Collaboration   01 Aug 2020 Tobias Kretschmer and Pooyan Khashabi
Digital Artifacts in Industrial Co-creation: How to Use VR Technology to Bridge the Provider-Customer Boundary
In-Depth Teams & Collaboration   01 Aug 2020 Angelos Kostis and Paavo Ritala
Mastering the Digital Transformation of Sales
In-Depth Digital Marketing   01 Aug 2020 Paolo Guenzi and Johannes Habel
Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects
In-Depth Digital Transformation   01 Aug 2020 Alessia Correani, Alfredo De Massis, Federico Frattini, Antonio Messeni Petruzzelli, and Angelo Natalicchio
Managing Digital Transformation: Scope of Transformation and Modalities of Value Co-Generation and Discovery
In-Depth Digital Marketing   01 Aug 2020 Carmelo Cennamo, Giovanni Battista Dagnino, Alberto Di Minin, and Gianvito Lanzolla
Strategies for Digitalization in Manufacturing Firms
In-Depth Digital Transformation   01 Aug 2020 Joakim Björkdahl
Privatized Open Source
Insight Open Innovation   24 Jun 2020 Evan J. Zimmerman
Government 4.0 and the Pandemic
Insight Digital Transformation   24 Jun 2020 Nathalie de Marcellis-Warin, J. Mark Munoz, and Thierry Warin
Towards Responsible Digital Transformation
Insight Digital Transformation   30 Mar 2020 Jonathan Zhang and Hsiao-Wuen Hon
Doubling Down on Double Sandwich Tax Schemes
Insight Globalization   30 Mar 2020 Anup Srivastava, Hussein Warsame, and Luminita Enache
Embracing Digital Transformation as-a-Service
Insight Digital Platforms   19 Feb 2020 Jonathan Zhang and Hsiao-Wuen Hon
Designing Governance Mechanisms in Platform Ecosystems: Addressing the Paradox of Openness through Blockchain Technology
In-Depth Open Innovation   01 Nov 2019 Jessica Schmeiss, Katharina Hoelzle, Robin Tech
How Managers Perceive Real-Time Management: Thinking Fast & Flow
In-Depth Change Management   01 Feb 2019 Pernille Ryden, Omar El Sawy
Business Model Responses to Digital Piracy
In-Depth Digital Marketing   01 Feb 2019 Paolo Aversa, Andres Hervas-Drane, Morgane Evenou
Do Tech Startups Give Bitcoin Power to Lift Up… or Destroy Lives?
Insight Emerging Markets   01 Oct 2018 Kimberly Rotter
Eyeo's Adblock Plus: Consumer Movement or Advertising Toll Booth?
Case Study Advertising   01 Apr 2018 Berkeley Haas Case Series
Internet-Based Entrepreneurial Finance: Lessons from Germany
In-Depth Digital Marketing   01 Feb 2018 Lars Hornuf, Armin Schwienbacher
How to Manage Crowdsourcing Platforms Effectively?
In-Depth Teams & Collaboration   01 Feb 2018 Ivo Blohm, Shkodran Zogaj, Ulrich Bretschneider, Jan Leimeister
Strategies for Higher Education in the Digital Age
In-Depth Technology Strategy   01 Aug 2017 Pankaj Ghemawat
Economics of the Ed Tech Revolution
In-Depth Education   01 Aug 2017 Richard Lyons
Incubating the Third Industrial Revolution: The Early History of 3D Printing
Insight Product Development   19 Jun 2017 Lee Cooper
Kode for Kids: A New Era of Computer Literacy
Insight Digital Platforms   26 Oct 2016 Michael Pollack
Digital Data Streams: Creating Value from Real-Time Flow of Big Data
In-Depth Data Management   01 May 2016 Richard Watson, Federico Pigni, Gabriele Piccoli
Analytics in the Gaming Industry: A Big Data Utopia
Insight Data Management   25 Mar 2016 Jocelyn Shieh
What Problems Does Crowdfunding Solve?
In-Depth Digital Platforms   01 Feb 2016 Peter Younkin, Keyvan Kashkooli
Crowdfunding in Europe: Determinants of Platform Creation Across Countries
In-Depth Digital Platforms   01 Feb 2016 Gary Dushnitsky, Massimiliano Guerini, Evila Piva, Cristina Rossi-Lamastra
The Fundamentals of Crowdfunding
Insight Entrepreneurship   22 Jan 2016 Amanda Wong
Using Mobile Analytics to Better Understand Your Business
Insight Business Intelligence   23 Oct 2015 Jocelyn Shieh
4 Reasons Why Businesses Should Transition to the Cloud
Insight Information Technology   19 Oct 2015 Jocelyn Shieh
Docker: Innovation in the B2B Tech Market
Insight Digital Platforms   16 Sep 2015 Amanda Wong
Crowdsourcing-Based Business Models: How to Create and Capture Value
In-Depth Business Models   01 Aug 2015 Thomas Kohler
HCL's Digital Open Innovation: Enhancing Business Model Effectiveness through Talent and Customer Acquisition, Development, and Retention
Case Study Technology Strategy   01 Jul 2015 Berkeley Haas Case Series
Managing Intellectual property Using Patent Pools: Lessons from Three Generations of Pools in the Optical Disc Industry
In-Depth Digital Platforms   01 Aug 2013 Simon de Uijl, Rudi Bekkers, Henk de Vries
Netflix: Pricing Decision 2011
Case Study Digital Marketing   20 Jan 2013 Berkeley Haas Case Series
Wallit
Case Study Digital Platforms   31 Jul 2012 Berkeley Haas Case Series
The Impact of Illegal Peer-to-Peer File-Sharing on the Media Industry
In-Depth Digital Marketing   01 May 2010 Sanjay Goel, Paul Miesing, Uday Chandra
Managing Proprietary and Shared Platforms
In-Depth Digital Platforms   01 Aug 2008 Thomas Eisenmann
Dynamic Capabilities at IBM: Driving Strategy into Action
In-Depth Technology Strategy   01 Aug 2007 Michael Tushman, Charles O’Reilly, J. Harreld
Dolby Laboratories, Inc.
Case Study Digital Marketing   30 Nov 2006 Berkeley Haas Case Series
Craigslist Online Community
Case Study Digital Marketing   30 Nov 2006 Berkeley Haas Case Series
Yahoo! Connected Life
Case Study Digital Marketing   30 Oct 2006 Berkeley Haas Case Series
NTT DoCoMo and Its i-mode Success: Origins and Implications
In-Depth Technology Strategy   01 May 2002 John Ratliff
Technological Mediation and Commercial Development in the Early Internet Access Market
In-Depth Digital Marketing   01 Feb 2001 Shane Greenstein
Palm Computing in 1994
Case Study Digital Marketing   30 Nov 2000 Berkeley Haas Case Series
Competing in the Age of Digital Convergence
In-Depth Technology Strategy   01 Aug 1996 David Yoffie
Information Technology and Accelerated Science: The Case of the Pentium Flaw
In-Depth Technology Strategy   01 Feb 1996 Mustafa Uzumeri, Charles Snyder
Off-Site Workers: At Home and Abroad
In-Depth Information Technology   01 May 1988 Robert Metzger, Mary Ann Von Glinow
The Management Information System Is Going to Pieces
In-Depth Data Management   01 Aug 1975 Steven Mandell
An Executive Looks At--Marketing in the Money Card Society
In-Depth Digital Marketing   01 Nov 1968 Lawrence Chait
Sixty-Second Man in a Pico-Second World
In-Depth Data Management   01 May 1967 Robert Slater
Programs as Factors of Production
In-Depth Automation   01 Feb 1967 Herbert Simon
The Impact of Numerically Controlled Equipment on Factory Organization
In-Depth Information Technology   01 Feb 1964 Lawrence Williams, C. Williams
The Commercial Uses of Communication Satellites
In-Depth Globalization   01 May 1963 Leland Johnson

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