Craigslist Online Community

by David Robinson, Kara Cosby, Gene Gay, Jason Saculles
30 Nov 2006

Online community, 'CRAIGSLIST' was an early winner on the Internet, but by 2001, the pioneer was running out of money and facing the problem of how to charge for services that users had come to expect for free. In July 2001, Craig Newmark, CEO and founder of CRAIGSLIST, asked his loyal users to help the popular community website to come up with a plan to save it from running out of money.

Details

Pub Date: Nov 30, 2006

Discipline: Strategy

Subjects: Technology, Marketing, Internet marketing, Pricing, Business models, Internet

Product #: B5683-PDF-ENG

Industry: Technology

Length: 8 page(s)