California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by David Robinson, Kara Cosby, Gene Gay, Jason Saculles
Online community, 'CRAIGSLIST' was an early winner on the Internet, but by 2001, the pioneer was running out of money and facing the problem of how to charge for services that users had come to expect for free. In July 2001, Craig Newmark, CEO and founder of CRAIGSLIST, asked his loyal users to help the popular community website to come up with a plan to save it from running out of money.
Pub Date: Nov 30, 2006
Discipline: Strategy
Subjects: Technology, Marketing, Internet marketing, Pricing, Business models, Internet
Product #: B5683-PDF-ENG
Industry: Technology
Length: 8 page(s)
