Technological Mediation and Commercial Development in the Early Internet Access Market

by Shane Greenstein



This article interprets the early experience of Internet Service Providers (ISPs) in terms of the market for technological mediation. A firm involved in technology mediation takes advantage of gaps between general technological opportunities and particular user needs in specific places at particular times. If the economic opportunities are renewed frequently, then the business can grow and adapt to take advantage of them. This concept provides a framework for explaining many facets of business behavior accompanying the diffusion of Internet access technology.

California Management Review

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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