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Spotlight

Strategic tools for modern organizations
Digital Marketing
Older consumers are the fastest growing and most affluent demographic, but they are frequently neglected in marketing practice and research. Mature influences and content creators can help bridge the gap.
Spotlight   29 Mar 2026 Barak Libai, Michael Haenlein, Pawel Korzynski, and Grzegorz Mazurek

Capabilities
Leading Chinese and US companies are building dynamic capabilities to help them innovate in challenging technological domains.
Spotlight   03 Mar 2026 Annika Steiber and David Teece

Growth Strategy
The streaming company has remained dominant through a focus on profit logic.
Spotlight   01 Nov 2025 Sayan Chatterjee

Security & Privacy
The same AI capabilities that pose an increased data risk to firms can be adapted to enhance security.
Spotlight   01 Nov 2025 Mohammad Rajib Uddin, Shahriar Akter, Wai Jin Thomas Lee, and Shlomo Y. Tarba

Sales
Voice AI is a complementary channel that can boost a firm's revenue without undermining its other platforms.
Spotlight   01 Nov 2025 Chenshuo Sun

 
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Winter 2026 | Volume 68 Issue 2

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Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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