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Spotlight

Strategic tools for modern organizations
Brand Management
The unlikely brand partnership highlights the key elements of successful collaboration - each brand contributes something unique while still remaining distinct, providing lasting value to both consumer bases.
Spotlight   19 May 2026 Andrés Gvirtz and Giana M. Eckhardt

Organizational Design
Compute and energy are now production inputs, not background utilities - they demand chips, cooling, sites, grids, and permits, and therefore massive capital and operating capabilities.
Spotlight   12 May 2026 Anup Srivastava, Vijay Govindarajan, and Luminita Enache

Brand Management
Short-termism has resurfaced, fueled by big data, analytics, and AI - but pursuing “sales now” can undermine brand equity.
Spotlight   16 Apr 2026 David Aaker

Digital Marketing
Older consumers are the fastest growing and most affluent demographic, but they are frequently neglected in marketing practice and research. Mature influences and content creators can help bridge the gap.
Spotlight   29 Mar 2026 Barak Libai, Michael Haenlein, Pawel Korzynski, and Grzegorz Mazurek

Capabilities
Leading Chinese and US companies are building dynamic capabilities to help them innovate in challenging technological domains.
Spotlight   03 Mar 2026 Annika Steiber and David Teece

Growth Strategy
The streaming company has remained dominant through a focus on profit logic.
Spotlight   01 Nov 2025 Sayan Chatterjee

Security & Privacy
The same AI capabilities that pose an increased data risk to firms can be adapted to enhance security.
Spotlight   01 Nov 2025 Mohammad Rajib Uddin, Shahriar Akter, Wai Jin Thomas Lee, and Shlomo Y. Tarba

Sales
Voice AI is a complementary channel that can boost a firm's revenue without undermining its other platforms.
Spotlight   01 Nov 2025 Chenshuo Sun

 
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Winter 2026 | Volume 68 Issue 2

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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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