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Entrepreneurship

Some Current Issues in Business Education

R. Gordon

ArticleIn-Depth
Abstract
Presents some of the ideas that have emerged from a study of collegiate business education in the U.S. which was commissioned by the Ford Foundation. Qualities needed in business; Factors that seemed to be emphasized most by companies in recruiting new college graduates; Approach to business education; Important skills for businessmen.
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Fall 1958

Volume 1
Issue 1


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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