Abstract

This article examines whether dual distribution bills are adequate or desirable for the protection of the small, independent distributor. Dual distribution is neither new nor unusual. But, with vertical integration by manufacturing companies into distribution, new concern has been raised about the impact on marketing organization. The U.S. Congress has held several hearings on dual distribution and related vertical integration, and several bills to regulate dual distribution by broadening the scope of Section 2 of the Clayton Act have been considered. Senate Bill 1843 would require publication of operating data on an establishment basis for each firm engaged in dual distribution.