Abstract
It is very well known that business and industry, in the normal conduct of their affairs, have long occupied a prominent role in the achievement of social progress, specially in the U.S. The economic system, in fact, has created the abundance that has made most social progress possible and also has enabled to assume the political and economic leadership of the world. Business, in turn, has benefited from the progress that has been made, and some of its own progress has been based on technological advances that are contributing to the problems that society faces today. It seems eminently sensible that people need to sustain and enlarge the nation's economic progress and their own by involving themselves with society and its problems in new and imaginative ways. The author feels that this problem can be reduced to some extent if people thinks they can do it and get the right people in the companies involved. The question, what can business do, baffles only because people have not yet asked the right people. They should ask them and help light more fires of hope in the inner city before the disillusioned Americans who live there touch off more costly fires of frustration and despair.