Profiles of Users and Nonusers of the Los Angeles Music Center

by Lee Garrison, Christina Kaali-Nagy



Explores demographic and individual characteristics of attenders and non-attenders of the Los Angeles Music Center in California. Role of marketing in the performing arts; Goals and methods of marketing; Activity preferences of Californians.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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