The Needs of Motion Picture Audiences

by Lee Garrison



Examines the size, composition and motivations of the motion picture audience in the U.S. Development of the motion picture medium; Trends in the frequency of attendance of habitual and casual audience; Personal and social needs of motion pictures.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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