BOOK REVIEW: Consumerism: Search for the Consumer Interest

by Esther Peterson


  PDF
 

Abstract

Reviews the book 'Consumerism: Search for the Consumer Interest,' by David A. Aaker and George S. Day.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us