Brand Management

Point of View: The New Management Thinkers

Modesto Maidique


Abstract
The new management thinkers bring both fresh insights and a revival message to American managers, which together herald a timely challenge to American academia.
Fall 1983

Volume 26
Issue 1


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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