Abstract

The article discusses several strategies in connection with business. Being "Fustest with the Mostest" is the approach which many people consider the entrepreneurial strategy par excellence. Indeed, if one were to go by the popular books on entrepreneurship one would conclude that "Fustest with the Mostest" is the only entrepreneurial strategy. A good many entrepreneurs, especially the high-tech ones, seem to be of the same opinion. They are wrong, however. To be sure, a good many entrepreneurs have indeed chosen this strategy. Yet "Fustest with the Mostest" is not even the dominant entrepreneurial strategy, let alone the one with the lowest risk or the highest success ratio. On the contrary, of all entrepreneurial strategies, it is the greatest gamble. And it is unforgiving, making no allowances for mistakes and allowing no second chance. But, if successful, being "Fustest with the Mostest" is highly rewarding. Two completely different entrepreneurial strategies can be derived from a saying of a battle-winning Confederate General, "Hit Them Where They Ain't." They are called "Creative Imitation" and "Entrepreneurial Judo."