Quality Management

MWBA (Managing By Walking Around)

Tom Peters, Nancy Austin


Abstract
In an excerpt from their new book, A Passion for Excellence, the authors show how managers at all levels can be more effective through MBWA (Managing By Walking Around). This process involves listening to your customers, keeping in touch with your people (staff), and paying attention to innovation. MBWA means spending time away from your desk or office and really lisening--which is both the most obvious and hardest thing to do, but which is the mark of leadership and excellence.
Fall 1985

Volume 28
Issue 1


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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