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Entrepreneurship

Riding the Russian Roller Coaster: U.S. Firms’ Recent Experience and Future Plans in the Former USSR

Daniel McCarthy, Sheila Puffer, Peter Simmonds

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Abstract
Dramatic changes in the former Soviet Union leave U. S . firms wondering about the risks and returns of conducting business there. This article reports the results of a 1992 survey of forty-two firms located predominantly in New England. The survey and follow-up interviews provide an understanding of the business ventures these firms were conducting or contemplating in the former Soviet Union. In the words of one respondent, doing business there is much like "riding a roller coaster."
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Fall 1993

Volume 36
Issue 1


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California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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