Integrated Strategy: Market and Nonmarket Components

by David Baron



A business strategy must be congruent with the capabilities of a firm as well as both its market and non-market environments. The market environment includes those interactions between the firm and other parties that are intermediated by markets or private agreements. The non-market environment includes those interactions that are intermediated by public institutions. A business strategy must integrate both market and non-market components.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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