Creating a Strategic Center to Manage a Web of Partners

by Gianni Lorenzoni, Charles Baden-Fuller



Successful networks of partners are typically guided by a strong strategic center which is far more than a broker and organizer of contacts. This article examines three special features of the activities of successful central firms: their ability to create value for themselves and their partners, the agenda and core competencies they develop, and the capacity to be innovative by simultaneous strategizing and structuring.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us