Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do

by Teresa Amabile

Fall 1997

Volume 40
Issue 1

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Creativity in all fields, including business, flourishes under intrinsic motivation--the drive to do something because it is interesting, involving, exciting, satisfying, or personally challenging. This article presents the Componential Theory of Organizational Creativity and Innovation, which defines the factors--including intrinsic motivation--that determine a person's creativity. This article also shows how the work environment can influence individual creativity.

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