Data to Knowledge to Results: Building an Analytic Capability

by Thomas Davenport, Jeanne Harris, David De Long, Alvin Jacobson



Data remains one of our most abundant yet under-utilized resources. This article provides a holistic framework that will help companies maximize this resource. It outlines the elements necessary to transform data into knowledge and then into business results. Managers must understand that human elements—strategy, skills, culture—need to be attended to in addition to technology. This article examines the experiences of over 20 companies that were successful in their data-to-knowledge efforts. It identifies the critical success factors that must be present in any data-to-knowledge initiative and offers advice for companies seeking to build a robust analytic capability.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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