California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Jennifer A. Chatman
Start-up company zipRealty is a real estate brokerage that leveraged the Internet on the belief that selling or buying a home could be faster, easier, and more efficient than was possible with existing approaches to residential home transactions. Despite zipRealty's successes, the company experienced a series of external and internal challenges. Please note: This case also has a (B) supplement available.
Pub Date: Nov 30, 2001
Discipline: Strategy
Subjects: Entrepreneurship, Organizational design, Corporate strategy
Product #: B5705-PDF-ENG
Industry: E-commerce
Length: 20 page(s)
