Subscribe Submit
zipRealty: Leading a Start-up to the Next Level
  Purchase Case
  
  Educator Preview

zipRealty: Leading a Start-up to the Next Level

by Jennifer A. Chatman


Start-up company zipRealty is a real estate brokerage that leveraged the Internet on the belief that selling or buying a home could be faster, easier, and more efficient than was possible with existing approaches to residential home transactions. Despite zipRealty's successes, the company experienced a series of external and internal challenges. Please note: This case also has a (B) supplement available.

Details

Pub Date: Nov 30, 2001

Discipline: Strategy

Subjects: Entrepreneurship, Organizational design, Corporate strategy

Product #: B5705-PDF-ENG

Industry: E-commerce

Length: 20 page(s)

« PREVIOUS
Why Do Some Strategic Alliances Persist Beyond Their Useful Life?
NEXT »
Convergence and Divergence in Asian Human Resource Management


Innovation
Established organizations can lead bold change from within.
Insight Ashley Gambhir et al.  
Change Management
With organizational change, employees often experience anxiety and disengagement, leading...
Insight Michele Sharp et al.  


California Management Review

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us
Join our mailing list