PAX Scientific

by Andrew Isaacs, Onno Koelman
30 Nov 2006

The PAX Scientific case study is a technology startup case that allows students to discuss how a science-driven invention, theory, or idea can be launched into the commercial marketplace. One of the key issues facing leadership is whether to continue to pursue a licensing strategy for its products versus manufacturing those products and selling them themselves. The case allows students to think through how the company can grow beyond a small family business to a much larger company with much greater revenue and profitability potential.

Details

Pub Date: Nov 30, 2006

Discipline: Strategy

Subjects: Startup, Innovation, Technology, Corporate strategy, Start-ups, Growth strategy

Product #: B5698-PDF-ENG

Industry: Technology,Engineering services

Length: 13 page(s)