California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Andrew Isaacs, Onno Koelman
The PAX Scientific case study is a technology startup case that allows students to discuss how a science-driven invention, theory, or idea can be launched into the commercial marketplace. One of the key issues facing leadership is whether to continue to pursue a licensing strategy for its products versus manufacturing those products and selling them themselves. The case allows students to think through how the company can grow beyond a small family business to a much larger company with much greater revenue and profitability potential.
Pub Date: Nov 30, 2006
Discipline: Strategy
Subjects: Startup, Innovation, Technology, Corporate strategy, Start-ups, Growth strategy
Product #: B5698-PDF-ENG
Industry: Technology,Engineering services
Length: 13 page(s)
