California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Omar Romero-Hernandez, Tony Kingsbury, Sergio Romero, Celeste Lindsay
This case study focuses on a sustainability corporate initiative that aims to strengthen a photovoltaic business and to understand consumer preferences. The case analyzes the process of how a photovoltaic panel company decides to look beyond its manufacturing facility and understand the potential environmental impact of its supply chain and improve its sustainability performance. This case illustrates how renewable energy companies (such as a solar photovoltaic company) can revise its operations, lower its carbon footprint, and incorporate sustainability criteria into its strategy. Students are asked to evaluate the carbon footprint of Han Solar's manufacturing and distribution operations and to decide further actions considering other factors such as cost and delivery time.
Pub Date: Jul 31, 2012
Discipline: Operations Management
Subjects: Corporate social entrepreneurship, Energy, Technology, Operations & processes, Social responsibility, Sustainability, Supply chain management, Green business
Product #: B5723-PDF-ENG
Industry: Technology
Geography: United States, California
Length: 12 page(s)
