California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Daniel M. Kammen, Paul Hendricks, Seren Pendleton-Knoll, Vincent Stanley, and Robert Strand
This case study describes Patagonia's goal to become carbon neutral by 2025 in an absolute sense -- that is to reduce emissions to zero while still growing the company. Patagonia also wants to achieve absolute carbon neutrality in such a way that other interested companies can replicate. The case explores aspects of this goal through the eyes of a number of Patagonia employees who work on different teams within the apparel and gear business. Patagonia is attempting to both address its own emissions and act as a leader on a complex, global problem.
Pub Date: Mar 31, 2018
Discipline: Social Enterprise
Subjects: Corporate social entrepreneurship, Energy, Environmental protection, Government policy, Energy policy, Innovation, Factories, Collaboration, Social responsibility, Sustainability, Supply chain management, Green business
Product #: B5916-PDF-ENG
Industry: Apparel,Sporting goods & equipment,Textiles
Geography: United States
Length: 32 page(s)
