California Management Review
California Management Review is a premier professional management journal for practitioners published at UC Berkeley Haas School of Business.
Our spring special issue features contributions on scenario planning, highlighting new research in real options theory, climate scenarios, senior leadership bias, and strategic decision-making
A new kind of practitioner-focused research designed to complement our traditional In-Depth articles
California Management Review is a premier professional management journal for practitioners published at UC Berkeley Haas School of Business.
by Daniel M. Kammen, Paul Hendricks, Seren Pendleton-Knoll, Vincent Stanley, and Robert Strand
This case study describes Patagonia's goal to become carbon neutral by 2025 in an absolute sense -- that is to reduce emissions to zero while still growing the company. Patagonia also wants to achieve absolute carbon neutrality in such a way that other interested companies can replicate. The case explores aspects of this goal through the eyes of a number of Patagonia employees who work on different teams within the apparel and gear business. Patagonia is attempting to both address its own emissions and act as a leader on a complex, global problem.
Pub Date: Mar 31, 2018
Discipline: Social Enterprise
Subjects: Corporate social entrepreneurship, Energy, Environmental protection, Government policy, Energy policy, Innovation, Factories, Collaboration, Social responsibility, Sustainability, Supply chain management, Green business
Product #: B5916-PDF-ENG
Industry: Apparel,Sporting goods & equipment,Textiles
Geography: United States
Length: 32 page(s)
Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.