California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Jennifer Walske and Laura D'Andrea Tyson
The (B) case study for Revolution Foods (RevFoods) provides an update to the original (A) case study that was written in 2015. At the time of the (A) case study, RevFoods, a $100 million for-profit organization that has become a high profit social enterprise, had chosen to enter the large and competitive consumer packaged goods (CPG) market, with the goal of becoming a trusted healthy meal product brand, suitable not only for kids, but for families. RevFoods then decided to withdraw from the CPG market in 2018 and double-down on its traditional healthy school lunch program instead. The COVID-19 pandemic hit in March 2020, causing the number of meals served through its school lunch programs to sharply decline with the closures of many schools. This forced the company to pivot and partner with several nonprofit and government agencies to serve meals to many 'food insecure' adults and families, creating a new market for RevFoods - recording $174 million in 2020 revenue - and allowing the company to become profitable for the first time in its 15-year history, while still fulfilling its mission of providing healthy food.
Pub Date: October 1, 2021
Discipline: Social Enterprise
Subjects: Corporate strategy, Consumer behavior, Corporate social responsibility, Social entrepreneurship, Social enterprise, Nonprofit organizations
Product #: B5985-PDF-ENG
Industry: Food Services
Geography: California
Length: 8 page(s)
