California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
by Kellie McElhaney, Genevieve Smith, Ishita Rustagi, and Olaf Groth
In 2017, Google announced that it would be an 'AI first' company and prioritized the development of an ethical charter to guide the company when it came to AI. This case delves into the promise and rapid growth of AI, how companies have responded, and challenges to responsible AI development and management. It specifically explores how Google has addressed responsible AI innovation by launching its AI Principles, creating internal structures to bring those principles to life, and cultivating grassroots leadership at the company. Finally, it explores challenges to operationalizing the AI Principles and investigates how Google can apply responsible innovation approaches to address bias and discrimination in an AI tool.
Pub Date: October 1, 2022
Discipline: Ethics
Subjects: Artificial Intelligence, Business Ethics, Decision Making, Corporate Governance, Business Strategies, Innovation
Product #: B6021-PDF-ENG
Industry: Technology
Geography: United States
Length: 10 page(s)
