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The Strategy Concept II: Another Look at Why Organizations Need Strategies
Mintzberg, Henry
30/1  (Fall 1987): 25-32

This article reconsiders the question of why organizations really do need strategies. and also shows how some long-held beliefs explain why organizations don't, as well as do, need strategies. It considers the needs for strategy to set direction, focus effort, define the organization, and provide consistency.

 

California Management Review

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Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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