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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Article Information
The Needs of Motion Picture Audiences
Garrison, Lee C.
15
/
2
(
Winter
1972
):
144
-
152
Examines the size, composition and motivations of the motion picture audience in the U.S. Development of the motion picture medium; Trends in the frequency of attendance of habitual and casual audience; Personal and social needs of motion pictures.