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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Article Information
Research to Product: A Major U.S. Challenge
Spencer, William J.
32
/
2
(
Winter
1990
):
45
-
53
Much of the problem with regard to U.S. competitiveness in world markets resides in the way the U.S. has managed the application of new technology in the entire process of technology transfer. The key to success for U.S. corporations lies in building on their areas of strength-the U. S. still holds a leadership position in the development of software and in the area of systems and systems integration. The fast pace of global competition requires an evolution from the traditional serial model of product development to a parallel model. This parallel model relies heavily on the use of new tools such as expert systems, collaborative systems, the modeling of manufacturing and product delivery, and other software systems and applications. Capitalizing on these U.S. strengths will require a national effort in building an information infrastructure and a close collaboration between corporations and universities.