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Making Long-Range Company Planning Pay Off
Steiner, George A.
4/2  (Winter 1962): 28-41

Here are five steps which will help make your firm's long-range plans pay off. They are described by a writer with practical experience in the field who takes the mystery and statistical double talk out of the subject and presents LRP as the useful, moneysaving tool for business decision making that it is.

 

California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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