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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Article Information
The Future of the Corporate Planner
Summer, Charles E.
3
/
2
(
Winter
1961
):
17
-
31
Breakthroughs in technology and the often overpowering complexity of the corporate structure have spawned a new, versatile breed of managers. Known as planners, their business is change and their eyes must always be focused on the big picture. Here is a profile of the job and the men who must be part seers, part detective-cost accountants, part sociologists to fill it.