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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Article Information
Determining the Export Potential
Weston, J. Fred
8
/
2
(
Winter
1965
):
89
-
92
The world is now populated by over three billion people in which the gross product exceeds $1.5 trillion. For 1965, the United States will have a gross national product of some $660 billion and a population of 195 million. The six Common Market nations--France, West Germany, Italy, Belgium, the Netherlands and Luxembourg--will have a gross national product in 1965 of $240 billion with a population of 180 million. The European Free Trade Association countries, consisting of Austria, Denmark, Norway, Portugal, Sweden, Switzerland and Great Britain, will have a gross national product in 1965 of $145 billion with a population of some 95 million. Thus the combined gross national product of the two groups of European countries will be some $435 billion compared to the United States' $660 billion. However, the total population of these countries is 275 million people versus 195 million for the United States. These European countries represent substantial markets for United States exports, as some additional brief data will suggest. The total of world exports runs to $125 billion. Of this the United States accounts for approximately one-fifth or $25 billion.
