Search

Article Information


How Sustainable Is Your Competitive Advantage?
Williams, Jeffrey R.
34/3  (Spring 1992): 29-51

Through strategy, a company seeks to sustain its competitive advantage. Yet only recently has the study of strategy begun to examine how long a specific advantage can be sustained. Based on a study of sustainability patterns in a number of industries, this article shows how the competitive pressures associated with product imitation can be predicted by identifying the core capabilities, or isolating mechanisms, that lie at the heart of a company's advantage. A number of these dynamic core capabilities are classified according to how fast they are duplicated. The imitation of capabilities shapes many strategic decisions in companies, indeed the distinctive character of companies, and that by thinking in these terms managers enhance their company's cohesiveness and responsiveness as they pursue their strategic mission in global markets.

 

California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us