Browse

Article Information


Linking the Balanced Scorecard to Strategy
Kaplan, Robert S., and David P. Norton
39/1  (Fall 1996): 53-79

The Balanced Scorecard was developed to measure both current operating performance and the drivers of future performance. Many managers believe they are using a Balanced Scorecard when they supplement traditional financial measures with generic, non-financial measures about customers, processes, and employees. But the best Balanced Scorecards are more than ad hoc collections of financial and non-financial measures. The objectives and measures on a Balanced Scorecard should be derived from the business unit's strategy. A scorecard should contain outcome measures and the performance drivers of those outcomes, linked together in cause-and-effect relationships.
 

Copyright Permissions

To obtain permissions for this article, please visit Copyright Clearance Center.


Join our mailing list