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In Defense of Strategy as Design
Liedtka, Jeanne M.
42/3  (Spring 2000): 8-30

This article proposes that we reconsider the usefulness of the metaphor of design as a prescription for strategy making, arguing against Henry Mintzberg's view that it is not appropriate. It reviews literature from the field of design and defines a set of attributes of the design process-which is synthetic, adductive, hypothesis-driven, opportunistic, dialectical, inquiring, and value-driven. The article examines the parallels between designing and creating business strategy and presents the implications of such an approach for designing the processes to design and execute strategy.

 

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