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Corporate Strategy: A Point of View
Mason, R. Hal, Jerome Harris, and John McLoughlin
13/3  (Spring 1971): 5-12

Exploring the concept of corporate strategy and presenting a scheme for classifying strategy in terms of its major dimensions is the challenge people face here. This article presents a framework for examining corporate capabilities in relation to environmental constraints confronting the corporate entity. It offers a schematic treatment for evaluating strategy and a heuristic method to be used in generating alternatives for analysis. It also develops a framework which can be used to examine the relationships between strategy formulation and implementation. A businessman can use a wide variety of scientific methods to evaluate resource requirements and areas for application. Unfortunately, these extensive and highly sophisticated methods are difficult to implement and may be harder to understand. Businessmen are limited by their own backgrounds and by insufficient time to grasp firmly each of the sciences required for competent role fulfillment. They, therefore, must procure the services of specialists in several distinctive professions. These experts in turn become the primary human resources used to secure the objectives of an enterprise.

 

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