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Developing Global Strategies for Service Businesses
Lovelock, Christopher H., and George S. Yip
38/2  (Winter 1996): 64-86

This article provides a framework for developing global strategies for service businesses. It integrates existing, separate frameworks on globalization and on service businesses, analyzes how the distinctive characteristics of service businesses affect globalization and the use of global strategy, and diagnoses which aspects favor globalization and which do not. It then applies the new framework to numerous industry and company examples, with particular emphasis on the role of information technology.

 

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