About
Publication Information
Subscriptions
Permissions
Advertising
Journal Rankings
Best Article Award
Press Releases
Resources
Access Options
Submission Guidelines
Reviewer Guidelines
Sample Articles
Paper Calls
Contact Us
Submit & Review
Browse
Current Issue
All Issues
Featured
Latest
Topics
Videos
Cases
Subscribe
California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
Search
Article Information
New Product Team Learning: Developing and Profiting from Your Knowledge Capital
Lynn, Gary S.
40
/
4
(
Summer
1998
):
74
-
93
This article explores organizational learning for new product development through a study of thirteen innovation teams from Apple, IBM, and HP. There are three types of organizational learning: Within-Team Learning, Cross-Team Learning, and Market Learning. A new product team need not excel at all three. In fact, under different circumstances some types of learning can actually be detrimental to a project's outcome. This article discusses each of these learning types and explains when each is appropriate and why.