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How to Conduct a Successful Media Interview
Munter, Mary
25/4  (Summer 1983): 143-150

Few issues have caused as much concern among managers over the last decade as business-press relations. The quality of a company's relationship with the media can have a decisive impact on its profitability. This article offers a number of practical suggestions for managers to assist them in improving the effectiveness of their own communications with the media.

 

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