About
Publication Information
Subscriptions
Permissions
Advertising
Journal Rankings
Best Article Award
Press Releases
Resources
Access Options
Submission Guidelines
Reviewer Guidelines
Sample Articles
Paper Calls
Contact Us
Submit & Review
Browse
Current Issue
All Issues
Featured
Latest
Topics
Videos
Cases
Subscribe
California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
Search
Article Information
Launching a Viable Joint Venture
Newman, William H.
35
/
1
(
Fall
1992
):
68
-
80
In turbulent economic settings, joint ventures are an appealing way for companies to quickly combine distinctive strengths and opportunities. The record of success, however, for joint ventures involving more than small, routine operations is poor. This article describes a venture that was initially scorned but, with distinctive nurturing, did meet all its targets in its first year of operation. This article then presents several steps in the launching process that can improve the odds of success for many other emerging ventures.