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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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MWBA (Managing By Walking Around)
Peters, Tom , and Nancy Austin
28
/
1
(
Fall
1985
):
9
-
34
*
In an excerpt from their new book, A Passion for Excellence, the authors show how managers at all levels can be more effective through MBWA (Managing By Walking Around). This process involves listening to your customers, keeping in touch with your people (staff), and paying attention to innovation. MBWA means spending time away from your desk or office and really lisening--which is both the most obvious and hardest thing to do, but which is the mark of leadership and excellence.