Search

Article Information


Productivity Planning and Strategy in Retailing
Samiee, Saeed
32/2  (Winter 1990): 54-76

This article examines the management of productivity among high-performing retailers in Europe, Japan, and the U.S. While the majority of the foreign firms interviewed for this study followed a formal productivity planning process, successful U.S. retailers were less likely to follow an elaborate productivity plan and were instead frequently guided by their strategic plans. The activities of these retailing firms can be classified into three major categories: management of technology and physical resources; market-driven strategies including product development and sourcing; and human resources management. In addition, most firms that follow a plan audit their productivity to assess their level of success.

 


California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us