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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Article Information
Statecraft, Strategy, and Corporate Leadership
Bower, Joseph Lyon, and Martha Wagner Weinberg
30
/
2
(
Winter
1988
):
39
-
56
"Statecraft"-the use of persuasion and informal authority to mobilize coalitions to accomplish goals-is a little-recognized but critical element of strategic leadership. In exercising statecraft, top managers continually move back and forth across the "boundary" between the firm and a wide variety of constituencies, paying close attention to the political as well as the economic consequences of their decisions. The two central jobs of the corporate statesman are managing the core coalition assembled to achieve corporate purpose and maintaining the balance between the technocratic and political systems of the firm.