About
Publication Information
Subscriptions
Permissions
Advertising
Journal Rankings
Best Article Award
Press Releases
Resources
Access Options
Submission Guidelines
Reviewer Guidelines
Sample Articles
Paper Calls
Contact Us
Submit & Review
Browse
Current Issue
All Issues
Featured
Latest
Topics
Videos
Cases
Subscribe
California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
Search
Article Information
Market Measurement in a Free Society
Cassady, Ralph
2
/
2
(
Winter
1960
):
57
-
66
A discussion of methods by which consumer wants and buying patterns, variable and uncontrolled in a free society, are discovered and measured.