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The Role of Champion in Product Innovation
Chakrabarti, Alok K.
17/2  (Winter 1974): 58-63

Discusses the importance of the role of a product champion in product innovation. Ability of the champion to sell ideas and get them accepted by the management; Identification of a product champion through analysis of 45 cases on product development based on the U.S. National Aeronautics and Space Administration innovations; Other important qualities of a successful product champion.

 

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